Legal

Legal & Compliance

How ReturnLoop operates within legal and regulatory frameworks

ReturnLoop is designed to support hair professionals and service-based businesses in requesting client reviews following completed appointments. The service operates within a clearly defined scope and is not a marketing platform, booking system, CRM, or appointment management tool.

Service-related communications

Messages sent via ReturnLoop are service-related communications, not promotional marketing campaigns. All messages:

  • Relate to work or services already completed
  • Are sent shortly after a appointment has been finished
  • Are typically a single review request (not ongoing campaigns)
  • Include a clear opt-out option by replying STOP

ReturnLoop does not send bulk promotions, advertising campaigns, or unsolicited marketing messages.

Data protection roles

When ReturnLoop is used by a business:

  • The business remains the data controller
  • Booking Butler Ltd, operator of ReturnLoop, acts solely as the data processor

Personal data is processed only on the documented instructions of the business and exclusively for service-related communication following completed work.

SMS delivery

SMS messages may be delivered using shared service numbers operated by ReturnLoop. These numbers function purely as a technical delivery mechanism for sending service-related communications on behalf of individual businesses.

Use of shared messaging infrastructure does not transfer ownership or control of client data and does not alter the business's role as data controller.

Data usage and minimisation

ReturnLoop processes only the minimum data required to deliver the service. This may include:

  • Client first name
  • Mobile phone number
  • Appointment or service type
  • Date of appointment completion
  • Message delivery and interaction status

ReturnLoop does not process payment information, home addresses, dates of birth, or sensitive personal data. Client data is never sold, shared for marketing purposes, or reused outside delivery of the service.

Client feedback and sharing

ReturnLoop enables businesses to present their work through a branded page and request feedback from clients. Clients may choose to leave a review or share their experience via messaging or social platforms.

Any sharing or review submission is initiated voluntarily by the client. ReturnLoop does not post or publish content on behalf of clients without their action.

Client care responsibility

ReturnLoop supports a simple, structured request for feedback following completed work. It does not automate ongoing communication or repeated follow-up.

Businesses remain responsible for how they manage client relationships beyond the initial review request.

Further information

Full details are available in our:

A Data Processing Agreement and procurement documentation are available upon request. Please contact [email protected]

© 2026 ReturnLoop. All rights reserved. ReturnLoop is operated by Booking Butler Ltd — Company No. 16391467 | Registered in England and Wales.

Registered office: 2 Greaves Fold, Holywell Green, Halifax, HX4 9DY.

Contact: [email protected]